back | forward

General

Connection

If your local area network uses a Proxy Server to access the Internet, you can configure the software to use it. Proxy servers are typically required on local area networks in offices. The program supports most standard proxy servers. To enable proxy support select Use proxy check box.

• For the Host, enter the hostname of your local area network proxy server.
• For the Port field, enter the port number (usually 80, 8080 or 3128) used by your local area network proxy server.
• If your proxy server requires authentication, select Requires Authentication check box and enter your Username and the associated Password in the next fields.

Note: Most proxy servers do not require username/password authentication. If you are not certain of the proxy server settings for your network, please contact your network administrator.

FTP settings. If you are going to install server counter on your site you will need to access your server via FTP. On this tab you can set your FTP server information which will be exported into Script Generator module.

• Host - enter the hostname of your FTP server
• Port - enter the port on which your FTP server operates
• Username - if your FTP server does not allow anonymous connections, enter your username under which you access your FTP account
• Password - enter your FTP account password
• Max parallel connections - enter the maximum number of parallel FTP connections the program is allowed to establish when accessing your FTP server
• Passive mode - select this check box if you want to use passive FTP connection mode when accessing your FTP server

Scheduler

You can configure the software in-built Scheduler (Top 10 Trailer module) to run whenever is convenient for you with the set periodicity.

• Select Run Scheduler on program close if you want the Top 10 Trailer to run in background as a service after you close the main program.
• E-mail settings - configure the program to send you e-mail notifications once it detects that a page or pages on the project site have been changed:
  • SMTP Server - enter the address of your SMTP server
  • SMTP Port - set the port of your SMTP server
  • Use SMTP authentication - select this check box if your server requires user authentication
    • SMTP Username - enter the user name you use for accessing your mail
    • SMTP Password - enter the password for accessing your mail
  • "From:" address for e-mail report - set the address that will stand in the From: field of the e-mail reports, generated by the program
  • "From:" name for e-mail report - set the name that will stand in the From: field of the e-mail reports, generated by the program
• Highlighting color - select the color for highlighting changes in your/competitor pages

Analysis

Connection Settings

Here you can view, set and modify properties of HTTP connections, established by the program.

• Request timeout (sec) - set the time limit for the program to wait for the server response when establishing connection
• Maximum number of retry attempts - set the maximum number of times the program should try to establish connection with the remote server in case it does not succeed from the first time
• SE Connection - set rules for accessing search engines during Top10 and Linkage check
  • Connection interval (ms) - set the periodicity with which the program will open new HTTP connections during Top10 and Linkage search
  • SE search depth (positions) - specify the number of positions to be analyzed on every search engine during Top10 search.
  • Maximum number of parallel connections - set the maximum number of HTTP connections the program will open during Top10 search

Tags Weight Settings

Here you can specify the weight of each element for search engines average rank. It is generally considered that search engines pay more attention to text, located in certain page elements, and less - to the words in other page elements. For example, the tag <title> is generally considered to be the most important and given the greatest weight when estimating page rank. Text, located at the beginning of the page is considered more important, than the text at the end of the page. Tags Weight Settings tab contains three fields: Tag, Parameter and Weight. You can modify the Weight value by clicking on the field and entering new digit value.

Ignore List

This tab provides access to the program default stop-words editing options and set the way the program should treat them.

• Ignore keywords shorter than # letters - words, shorter than the value set will be ignored when performing Top10 Analysis and Site Analysis
• Ignore keywords longer than # letters - words, longer than the value set will be ignored when performing Top10 Analysis and Site Analysis
• Use Ignore list - select this check box if you want the program to ignore stop-words when performing Top10 Analysis and Site Analysis

In the list below you can view the software default stop-words list. You can add new words to this list by entering the word into the edit line and clicking Add. To delete the word from the list select it with the mouse pointer and click Remove.

You can import the list of stop words from an external text file by clicking Import and selecting the .txt file, in which case the new words, found in the external file will be appended to the list. To save the list of stop-words in an external text file click Export and specify the name and location of your file. To reset stop-words list settings click Default.

See also: What Are Stop Words?

Accept List

This tab allows forcing the program to include certain words into the Top10 Analysis even though they were excluded by the Ignore List. For example, if you set the program to filter out words, containing three or less letters, many potentially important for your site keywords containing three letters will be ignored (e.g. most abbreviations). To enable Accept List select Use Accept List check box. You can add, remove, import or export words much like on the Ignore List tab.

Linkage Tracking

This tab allows setting and modifying parameters for linkage check in Top10 Analyzer module.

• Search depth (positions) - set the number of positions to be analyzed on every search engine during linkage check
• Exclude link containing - enter URL or part of the URL to be ignored when found in search results. This may be for example, alias of your site.
• Select search engines for Linkage - select search engines using which the linkage check will be performed. The engines are grouped by country of location. To select an engine expand the appropriate country node and select the check box against the engine icon.
• Check site rank - if this check box is selected the program will check the rank of the linking site on Google
• Check Alexa TR - if this check box is selected the program will check the Traffic Rank of the linking site on Alexa

Note: it is not recommended to select more than 2-3 engines at a time, since the analysis may take much time depending on your Internet connection speed.

Analyzer Options

On this tab you can configure settings for Top10 and Site Analysis.

• Treat the following symbols as keywords delimiters - enter symbols which will be considered as keywords separators during site analysis, for example: <>›/|\.,"':-=+!%&?;()#_«»~@0123456789$`[]{}* etc.
• Do not display keywords - provides additional filtering options for Top10 Analysis:
  • Which have density less than - select this check box and choose value to exclude words in tags that have density less than the specified value
  • Which were found less than (times) - the program will exclude words that occur less than the specified number of times on the page
• Consider URLs with and without prefix "www" the same - select the way the program should treat sites found in the search results. Some sites may be tuned to produce different pages when a user requests, for example http://somesite.com and http://www.somesite.com. If this check box is selected the program will treat them the same page. If you use prefix "www" to produce different pages on your site, uncheck this check box.

Site Analyzer

This tab provides access to all major settings of the Site Analyzer module.

• Analysis depth - set the maximum number of levels of the site for spidering and analysis. For example, if the URL of the page is http://www.mysite.com/index.html, the page index.html is considered the first level page. If the address is http://www.mysite.com/docs/index.html, the page index.html belongs to the second level, and so on.
• Maximum number of links - set the maximum number of links to be spidered by the program
• Maximum number of parallel connections - set the maximum number of parallel HTTP connection the program should not override when analyzing site
• Default document - set the default page for each directory on your site. Depending on the technology used on your site, the default pages may vary - index.html, index.htm, default.asp, index.php. For example, if you are using ASP technology on your site, the default page is usually default.asp, but you can set any file as a default page on your server.

Log Statistics File Types

This tab allows setting and modifying file associations for Log Statistics module. When analyzing log files the program will classify all downloaded by a visitor files into categories. The files are classified by their extension, so the table on this tab contains two columns - File extension and Type. You can add new types, not found in the table by clicking the Add button. In the pop-up Add File Extension window you should enter the new extension and select one of the available file types. To remove a file type from the list click Delete.

Log Statistics Options

You can set additional options for fine tuning and speeding up log analysis process.

• Your hosts (specify all possible aliases of your site) - the program will identify hits from the internal pages of your site and user paths on your site by the domain name. If you have any aliases of your site, specify all of them here, otherwise visits from them will be interpreted as visits from other sites. For example, http://www.mysite.com and http://www.mysite.net may be two different domain names (aliases) for the same site, but if they are not specified in the program, they will be treated as different sites.
• Ignore IP (specify IP addresses visits from which will be ignored) - here you may specify IP addresses that should not be counted as visitors, for example internal IP addresses of your company, which may be of no interest for the statistics of your site.
• Display maximum lines in the list - set maximum number of lines to be displayed per page in the results output window of the program
• Display maximum lines in the report - set maximum lines to be displayed per page in the report.

Log parsing options

The program contains the most ultimate and up-to-date search engines and spiders database. Although, for speeding up log analysis only the main, most common search engines and spiders will be recognized during the analysis. On this tab you can include or exclude engines and spiders to be recognized.

• Select search engines for log analysis - select engines to be included into log files analysis. To select an engine expand the appropriate tree node and check the search engine check box.
• Select spiders for log analysis - select spiders to be included into log file analysis. To select a spider find it in the list and select the check box against it.

Advertisement

On this tab you can set the Log statistics module to analyze, track and estimate the effectiveness of your advertising campaigns. To add a new advertising campaign click . The program will launch a three-step advertisement setup wizard.

1. On the first step set assign the name for the advertising campaign group (any text that will identify your campaign in the program) and set the host or several hosts, on which you place your ads.
2. On the second step, if necessary, set the filters for campaign analysis. For example, if you conduct two various campaigns on one site, say Pay-Per-Click and Pay-Per-Impression, you may set the program to recognize them separately, creating two groups.
3. On the third step set the price you pay for a visit from a partner site. Select one of the options: Cost per click or Cost per visitor and set the price depending on the type of advertising campaign you are leading.

Partner sites

On this tab you can provide information on partner sites that placed link to your site. When performing log analysis the program will recognize visits from partner sites and generate separate report on visits from these sites. To add information about a partner site click . The program will launch a wizard:

1. On the first step of the wizard provide a name for the partner site group (any text that will be easy for you to remember and associate with this site) and of the partner site. You may provide several hosts, for example if the partner has several sites or several domain names for one site (mirror sites).
2. On the second step configure include and/or exclude filters, if necessary. You may exclude URLs or directories, containing certain words or characters, for example the addresses of internal partner site pages, unavailable for ordinary users.

Visitor Conversion

This tab allows setting the program to recognize visitors that place orders on your site. This usually concerns dynamic sites, which load certain page after a user submits a form with the order information. By recognizing how many visitors have submitted a form you will be able how many purchases were made during the analyzed period of time. To add information about visitor conversion click . The program will launch a wizard:

1. On the first step provide a name for the group (any text that will be easy for you to recognize) and the address or several addresses of the conversion pages. You can create several groups if you sell several products on one site and want to get separate reports on each of them. Important: you need to provide the addresses with respect to the site root page. For example, if the full address of the conversion page is http://mysite.com/product/thanks.html, you will have to provide the following address for the page to be recognized: /product/thanks.html.
2. Provide include or exclude filters, if necessary. You may exclude pages, containing information about unsuccessful form submission. For example, if the page contains parameter informing about missing information (not provided by a user in the form), you may set the program to exclude it from the report.

Miscellaneous

View Colors

Set colors for displaying analysis results in Top10 Statistics module.

• Main Pane - set colors for highlighting lines in results output tables and reports tables
  • Odd lines color - sets the color for odd lines in the results output tables
  • Even lines color - sets the color for even lines in the results output tables
• Keywords Distribution Histogram* - set colors for Keyword Distribution Histogram
  • Good color- set color for displaying good keywords distribution on the page in Top10 Analyzer Statistics module (in terms of Search Engine Optimization)
  • Bad color - set color for displaying bad keywords distribution on the page in Top10 Analyzer Statistics module (in terms of Search Engine Optimization)
• Linkage - set color for highlighting links to your pages or pages of your partners/competitors found with Link Popularity module of Top 10 Statistics.

*The histogram considers keywords at the beginning of the page being the good position and the keywords closer to the end - bad position. The program does not take into account the HTML tags these words are included into.

back | forward