NetPromoter announces the release of the latest version of Page Promoter – 7.2.
The program embodies complex approach to Search Engine Optimization and Website Promotion. The latest version of the software contains only one improvement, whose importance, though, cannot be underestimated.
It is widely accepted that alongside Search Engine Optimization, PPC advertising is another major cost-effective means of driving traffic to a website as well as generating sales. Using PPC services and engines you can easily get your site listed on the first pages of search engine results, paying only for the visitors you get on your site.
A new module of Page Promoter called PPC Analyzer is a tool for managing and tracking your Pay-Per-Click campaigns on such PPC engines like Overture and Dogpile or Ads services like Google AdWords. With one click of the mouse you can easily get full picture of the situation on major advertising engines and services by the keywords that are the most important for your business. You can get information on the minimum, maximum and average bid you need to pay to stay in the game, view the texts and layouts of the ads, placed by your competitors, view the dynamics of changes in the PPC search results in the form of charts. Moreover, even multi-stage queries to services that require access codes are supported, making the software unique among the programs of a kind. The program allows viewing the prices in all the major currencies like USD, EUR, GBP, etc – you can even define the rates for your own currency not present in the program. All the prices will be automatically converted into the one you have selected. The program is closely integrated with another useful Page Promoter tool – Keyword Tracker module, which allows selecting the most efficient keywords for your PPC campaigns. The Research Department of NetPromoter has developed a unique formula for calculating keyword effectiveness – KR (Keyword Rank). The formula comprises the ratio between the monthly number of queries by the keyword analyzed and the number of search results that are returned by the appropriate search engine for the query. The thorough study of Keyword Rank for every keyword will allow you to choose the most effective ones and get your site listed on the top of search engine results, thus increasing your exposure on the Web.
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